I combine insight, simplicity, and humanity to create brand stories. I've collaborated with leading brands and agencies to create award-winning work that delights the world over.
INTER MIAMI CF
Launching Miami’s Soccer Club.
To officially launch Miami’s MLS club, we worked with David Beckham to launch it in a way that felt unique to Miami, a way the fans deserved.
Ronaldo vs Ronaldon’t
Cristiano Ronaldo's unbeatable sense of belief is legendary. But like all mortals, that nagging voice of doubt in his head is all too real. During the World Cup, we animated his battle against his insecure alter-ego — Ronaldon't.
Epic trailer reviews from you.
Directed by Luc Besson of The Fifth Element and starring Cara Delavigne, Valerian had the makings of a summer blockbuster. When the teaser dropped, the mainstream media would be primed give their two cents, but we knew the most authentic comments would be from the trailer’s Youtube comments.
Making running part of chatting.
Nike Running wanted to make inroads into everyday conversations, so we prototyped an instant game that put running right where our runners spent most of their time: Facebook messenger.
THE NORTH FACE
Hijacking Asia’s biggest marathon
To recruit hardcore runners for TNF’s gruelling ultra marathon, we hijacked the finish line of one of Asia’s biggest marathons, and told finishers: great warm-up, now sign up for a real race.
An ode to impermanence
This launch film for a fine arts printing studio was written as an ode to time, the beauty of the moment, and the impermanence of being. Masterfully shot in Iceland by director Mathieu Cesar, the film won a Cannes Lion for cinematic craft.
Making HP famous in China.
HP needed to connect with a younger crowd in a tech marketplace of big international players —and even bigger domestic giants. We ran campaigns based on unique local insights to engage the new, “always-on” generation of Chinese.
Launching people, not products.
Behind the launch of any Samsung product is an earnest endeavor to improve the lives of the customer. As a part of a new global platform, we used this insight to tell the stories of people whose lives had been positively shaped by the products.
Ok, enough of work!
In my free time, I collaborate with creatives and technologists to create passion projects. I’ve made gifs that went viral in China, prototyped world’s first VR goggles for beer tasting, been featured in photography blogs, and most recently, screen-wrote a short film for the Singapore Tourism Board.