JOSEPH DAVIES - CREATIVE
 
 
 
 
 
 
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VSCO

Make It Anyway

When it comes to creating, social has us celebrating completed masterpieces above all else.
VSCO believes that fleeting moments of uncertainty and experimentation are all part of the creative process.

For their latest global brand campaign, we celebrated the stories of three creators who navigate self-doubt, procrastination, and the need for validation to just “Make It Anyway”.

 
 
 
 
 
 
 
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VSCO

Creator Labs

We built macro photography labs for VSCO members and creators to experiment with colour and texture, generating visuals out of the ordinary. The over-subscribed workshops ran in New York and London for one night only.

 
 
 
 
 
 
 

INTER MIAMI CF

Launching Miami’s Soccer Club

We worked with David Beckham to reveal Miami’s Major League Soccer team in a highly anticipated launch that ricocheted around the sporting world.

 

 
 
 
 
 
 
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NIKE FOOTBALL

Ronaldo vs Ronaldon’t

Cristiano Ronaldo's unbeatable sense of belief is legendary. But like all mortals, that nagging voice of doubt in his head is all too real. During the World Cup, we animated his battle against his insecure alter-ego — Ronaldon't. The social videos won wood pencils at D&AD 2019.

 
 
 
 
 
 
 

MEMORIES LAB

An ode to impermanence

This launch film for a fine arts printing studio was written as an ode to time, the beauty of the moment, and the impermanence of being. Masterfully shot in Iceland by director Mathieu Cesar, the film won a Cannes Lion for cinematic craft.

 
 
 
 
 
 
 

HP

Making HP famous in China

HP needed to connect with a younger crowd in a tech marketplace of big international players —and even bigger domestic giants. We ran campaigns based on unique local insights to engage the new, “always-on” generation of Chinese.

 
 
 
 
 
 
 
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THE NORTH FACE

Hijacking Asia’s biggest marathon

To recruit hardcore runners for TNF’s gruelling ultra marathon, we hijacked the finish line of one of Asia’s biggest marathons, and told finishers: great warm-up, now sign up for a real race.

 
 
 
 
 
 
 
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NIKE RUNNING

Making running part of chatting

Nike Running wanted to make inroads into everyday conversations, so we prototyped an instant game that put running right where our runners spent most of their time: Facebook messenger.

 
 
 
 
 
 
 
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EUROPA FILMS

Epic trailer reviews from you

Directed by Luc Besson of The Fifth Element and starring Cara Delavigne, Valerian had the makings of a summer blockbuster.  When the teaser dropped, we knew mainstream media would give their two cents, but we also knew the most lit reviews would be from the trailer’s YouTube comments.

 
 
 
 
 
 
 
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Samsung

Launching people, not products.

Behind the launch of any Samsung product is a promise to improve the lives people. We used this insight to tell the stories of people whose lives had been positively shaped by Samsung products.

 
 
 
 
 
 
 
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Personal projects

Ok, enough of work!

In my free time, I collaborate with fellow creatives to make stuff. I’ve made memes that went viral in China, prototyped the world’s first VR goggles for beer tasting, designed the world’s best worst website (that won a Cannes Lion), and lurk in the shadows as a street photography addict.