COCA COLA - FEEL-TERS

PUTTING THE FEELS IN FILTERS.

Coca-cola’s new campaign sought to “open understanding” in an increasingly divided world. When tasked to bring this to life on Instagram, we hypothesised we could encourage empathic behaviour through IG filters, of “feel-ters”. We created a series of characters that would react to how one treated it via nodding, smiling, and other facial reactions. Unfortunately this project was halted due to covid, but I’ve captured some of the development sketch in the clip above.