When merchandise becomes exercise.
The North Face 100 Ultra Marathon is a punishing race through 100 Kilometres of unforgiving outdoor terrain. The best way to warm up? Gear up. With TNF Gear. Once registration for the race started, we gif-animated all the products on our T-Mall Store (China’s largest E-Store) into warm-up exercises. The exercise names were embedded in the product description, and were chosen by consulting professional fitness experts, so shoppers could really practice them, effectively turning gearing up into warming up.