Using Captcha codes to release an album.
"Sapien" was a musical experiment which I did as a hobby. To launch the band's first (and only) album "Hello Mankind", we turned each track into a soundtrack for a fictional lo-fi space movie. We used the most ubiquitous human-checking device on the internet, Captcha Codes, as a gauntlet for users to download each track.
The result? It was one of the most annoying, badly designed UX monstrosities to exist on the inter-web. But thousands of people downloaded the album and it went all over the world, picking up an FWA along the way.
What i learnt? Weird sometimes works.