Miami's soccer team has been a long time coming. After years of stadium delays, teases and planning, fan anticipation was at an all time high. With the club's name and logo finalized, the pressure was on to launch it in a way that felt unique to Miami. We worked closely with club owner David Beckham, business owner Jorge Mas, and Miami locals to orchestrate a club launch that would make Miami history.


Launching a soccer club

Right in the heart of Miami