It's not every day gamers go to war over your ads.

When HP launched their new gaming laptop, the OMEN, we just knew millennial gamers would love it. But we also knew …they’re not watching ads. They’re on their mobiles phones and tablets,  playing games like Clash of Clans.

But instead spending a fortune on annoying in-game ads, we created ads they’d go to war over .

Copywriters: Jean-Baptiste Le Divelec,  Joseph Davies
Art Director: Sonali Ranjit