Turning the world's most loved board-game into a history lesson.
Hasbro Singapore briefed us to concept and design a local version of Monopoly. Seeing how many famous landmarks had been repurposed throughout Singapore's brief history, we developed a two-sided version, one showing their historical roots, and its present day manifestation.
To launch this unique edition, I wrote this TVC (my first!) which aired in cinemas and homes nationally.
All artwork for the board and TVC by Elen Winata.